I like the info given in this article - even though the numbers are not necessarily scientific they do show the trend towards buying an authentic product as opposed to buying a marketing gimmic. People want to drink an authentic product and the best way for them to find an authentic product is to make sure that these products are available and affordable. It is a circle that helps a lot of people make money, maintain family businesses rather than large corporations, and provides quality at a lower price rather than junk. Support authentic wineries, not just junk labels.
8 out of 10 drinkers choose wine with strong reputation in home market